It was a fantasy for a bee to get lost in the Dallas Arboretum, where abundant flowers blossom in spring. Out of excitement, this little bee jumped from one flower to another. It gathered a lot of nectar for its hive and, at the same time, pollinated the flowers in the area. Although there was no formal agreement on the matter, both the bees and the flowers share this special connection of giving and taking. A mutual relationship. It is the kind of relationship that exists between sponsors and beneficiaries.
Events need sponsors. Aside from the cost-cutting of the budget, sponsors will help boost your event’s popularity. Most of the successful companies or even small businesses would commit to sponsoring initiatives started by an organization for exposure. It boosts the trust of the public on a product or brand. In this scenario, both the sponsors and the beneficiaries benefit from each other. A connection well-documented on a sponsorship form.
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What Is a Sponsorship Form?
Documentation is important in any transaction involving money, even if they are just donations. Through sponsorship forms, an organizer or individual keeps track of the number of sponsors and the amount they give. A sponsorship form is a detailed summary of the donation made, and the conditions agreed between two parties. Just like the bee and the flower, the connection must be mutual. It must be clear as to why the sponsor offered money and how the beneficiary will make use of this amount.
Humans can make different expressions. Similarly, sponsorship forms express in various ways. Possibly, the sponsor supports a cause like mental health awareness, cancer patients, humanitarian aid for calamity victims, and fundraising efforts. Maybe for students, you have a sponsor to pay for tuition fees and living costs. The admission office of your chosen university asks for this proof through a sponsorship form. No matter what causes a sponsor to help, you, as a beneficiary, should keep the sponsorship form at hand.
Hierarchy of Sponsorships
Not every sponsor has the capacity to give big but it is not grounds for favoritism. There are some rules in determining a sponsor’s recognition, especially in events. The principle behind the hierarchy is that the greater the amount given, the more exposure and freedom a company can do in the event. If you are reading this, it is a lucky day to learn about the hierarchy of sponsorships.
Contributor Tier Division
Well, some businesses start small. They can’t afford big sponsorship packages if their exposure to the public is still low. Most of the time, businesses would give vouchers, raffle tickets, and giveaways to the participants. In this way, their products get marketed at a lower price than advertisements. They may be a small contribution but it helps in reducing the budget for prizes for small icebreakers.
Bronze Tier Division
Participants love these. This sponsorship package usually offers snacks and transportation services to the attendees of an event. They cater to the simple needs of the participant, which gives a good impression to the organizers. As long as the sponsor’s offer and the event goals are aligned, then this is the best package for them.
Silver Tier Division
They give a bigger amount compared to the lower tier divisions. The range of the amount is $2,500, but an organizer can adjust this depending on the capacity of their event. Big businesses usually compete for their spot. There are also other benefits a sponsor can get in this division, which largely depends on the organizers.
Gold Tier Division
The bigger amount is given in this tier compared to the silver tier. It ranges from $5,000 or more depending on the sponsor. Greater benefits are associated with this tier compared to the lower divisions. Most of the big sponsors settle for this tier because it is closer to an exclusive sponsorship but with a lesser value.
Platinum Tier Division
This division tagged as exclusive sponsorship is the most prestigious sponsorship level. Being a platinum sponsor involves the biggest amount to an event. Yes, there are big companies that would take this risk to increase the marketability of their products. With this sponsorship level, the company gains exclusive access to the event program.
It’s Christmas: The Season of Sponsors
Sponsorship forms are just like Santa’s list of kids getting gifts for Christmas. The idea that you receive a gift no matter how small can fill your heart and erase all the negative vibes behind. For an event organizer, fundraiser, or scholarship finder, getting sponsors is like Christmas once more. However, our curious nature brings us back to question. Why do people give gifts in the first place?
Sociology claims it is far from being a voluntary act. There is somehow reciprocality expected out of the gift given. The French sociologist Marcel Mauss once remarked: “To refuse to give, to fail to invite, just as to refuse to accept, is tantamount to declaring war; it is to reject the bond of alliance and commonality.” Even if consciously we tell ourselves we are not expecting an exchange, at the back of our minds, the gifts we give is like a compensation for something or investment of trust. Moreover, the idea of giving with no reason at all is a contradiction to the purpose of giving.
Just like sponsors, they expect something in return. It may not be in the same amount that they give to your organization, but an act of recognition and respect is compensation good enough for a healthy relationship.
If giving gifts is not at all voluntary, why do people give a lot during Christmas? For the time being, most of us would think it all started with religious tradition. Perhaps we were influenced by the three kings’ adventure on giving gifts to Jesus. However, the trend of Christmas gift-giving was an effort of the commercialization of Christmas. From the traditional festive celebration of Christmas, it transformed into a gift-giving centered occasion followed by most cultures all around the world.
Just like there can be a lot of gift-giving on Christmas, there are sponsors around the corner waiting to be invited. The time of year does not matter that much but it is expected that sponsorship requests are easier during the Christmas season. After all, it is the season of sponsors.
How to Create a Sponsorship Form
If you know basic excel formatting, then creating and personalizing a sponsorship form wouldn’t be frustrating. However, the elements of design can also affect your sponsor’s decision to support you. It is equally important to use professionally crafted templates for forms that need an eye to convince.
Step 1: Initialize Purpose
Start with the why in mind. Why do you need sponsorships? If you can already answer that question, think of ways on how to persuade an interested sponsor to help you. It may sound boring actually to sit down and brainstorm ideas on the purpose, but it helps narrow down searches for sponsors. Also, to have a reason for your actions is establishing the process of being a trustworthy beneficiary.
Step 2: Identify Prospects
A wise man will use his or her energy properly, avoiding wasted efforts. Right after establishing the purpose, identifying the possible sponsors comes next. Make a list of the sponsors and their respective contact numbers and contact persons to keep track of sponsorship forms sent out. In this way, it will be easier to monitor where each sponsorship form goes.
Step 3: Induce Personalization
Design is the key to persuasion. The well-crafted templates help boost a company’s trust in your cause. Psychology tells us that different colors make a person have different emotions towards something. Applying the concept behind this makes hunting sponsors easier. The forms for sponsors are easily customizable for any customer to work on in just one seating.
Step 4: Initiate Printing
This is where the postman inside you activates. After proofreading and evaluating the content, the printing of the forms happens. Months before an event or an admission, these scholarship forms should be in the mailbox of the corresponding sponsor. Give ample time for your sponsor to think through your proposal. Don’t rush into his or her decision because this gives a bad impression. Remind yourself to be appreciative even to those who refuse to help.
Donation– is an aid given to a specific person or group of people that are in line with the sponsor’s goals and missions. It can be in cash or in-kind such as the sponsor’s products and services.
Sponsor– is any person, company, or organization willing to give cash, products and services to support a cause or solution to a problem. They can be anonymous but oftentimes, the brand products or company name is exposed to gain more customers.
Scholarship– is the monetary aid given to a student to finish his or her academic journey in school. It pays partial tuition fees or cover the whole expenses for education. The exchange agreement for most scholarships is a return service to the providing organization.
Frequently Asked Questions (FAQs)
1. How many sponsors can I have?
There is no law reducing the limit of sponsors for a scholarship application form. However, for sponsored events, it is impossible to have no expense because no service comes free. Sponsors are there to help you with the needs but not to take sponsors as the primary provider. Especially to big events,
2. Why is it important to indicate the amount?
Indicating the amount is needed to check the remaining balance for a certian price of admission or the budget remaining of an event. If privacy is the concern of a sponsor, he or she can request to have anonymous in the space provided for the name. Besides, we probably cannot remember each number figure on our forms that is crucial in justification of the expenses.
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