An Evaluation is the process of assessing something to determine if it is able to achieve its objectives, to deliver what is expected, and to perform and function accordingly. Evaluations are important and should be done periodically in order to calibrate performance and promote growth and development within a company, an organization, or an individual.
An Event Evaluation is the process of assessing the effectiveness of an event and to see if it was able to achieve the goal and objective that was initially the main reason for conducting the event. An Event Evaluation is crucial, especially in businesses or organizations whose forte is planning and coordinating events. Through an Event Evaluation, organizations, planners, coordinators, or even vendors and suppliers will be able to assess their effectiveness and figure out ways on how to improve their quality of service.
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Some people may scoff at the idea of having to make an evaluation for an event. People need to understand that evaluating an event goes beyond the assessment of the taste and quality of the caviar or to check if the salmon pink doily gave justice to the intricately decorated dinner table. Event Evaluations allow event planners to measure the success or the failure of an event and promote a more informed decision in order for them to make more efficient and positive results moving forward. Below are other positive contributions of an Event Evaluation:
- Determines if goals or objectives have been met.
- Identifies challenges and corrects them.
- Assesses if event management functions were able to achieve their expected outcomes.
- Establishes knowledge on the different target-markets.
- Determines the level of media and marketing exposure needed to make an event successful.
- Determines if an event was able to make an impact on business and other related industries.
- Determines if the event was able to satisfy the expectations of guests, patrons, or community stakeholders.
Event Sponsorship Evaluation Form
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Event Sponsorship Evaluation Form
Evaluating an event can sound complicated, especially when you do not know where to start. You can download an Evaluation Form, such as our Event Evaluation Forms or Program Evaluation Forms, to help you save on time, or you can create your own template. Either way, the steps below will help you understand the different factors that could make or break an event:
The Elements of an Event
The elements of an event are those that pertain to the quality and efficiency of its physical aspects such as:
- Quality of the food being served
- Efficiency of the servers
- The number of expected guests or patrons
- The number of actual guests or patrons
- The quality and the impact of the program
- The satisfaction of the guests or patrons
Event Organization factors are the elements that allow event planners to commence and complete the planning of an event. This can include, but is not limited to, the nature and the quantum of the resources that were available, income and expenditures, number of sponsors, etc.
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