The aim of every business organization, government agency, and educational institution is to maintain excellence and stability. They strive to provide excellent customer service and enhance customer experience in all ways possible, which is why companies of all sizes make use of comment cards.

Comments cards are a great way to obtain feedback about a service provided by a company. They are also easy to design and not quite expensive to create and distribute. You may check out our comment card samples below or you may also see our feedback form templates for other forms in obtaining customer comments and feedback.

Government Services Comment Card

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Size: 2 MB

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Patient Comment Card Sample

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Size: 373 KB

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Outreach Event Comment Card

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Size: 9 KB

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How Can Comment Cards Impact Customer Experience?

Allow irate customers to vent out their frustrations.

Customers who are extremely upset with the service they received are most likely to fill out a comment card when you hand them one. They are also most likely going to specify the reason/s why they are upset and point out the things that should’ve been done.

In this sense, comment cards allow a company to rectify a customer’s issues. It is best to ask for a customer’s contact details in the comment cards and reach out to them within 24 hours so that they can be pacified before they vent out their frustrations and disappointment to their social network. Aside from this, complaint forms can also be used in addressing the concerns of irate or upset customers.

Enable companies to identify trends in complaints.

When you properly utilize comment cards, they can be extremely helpful, especially in identifying trends in the complaints that most or a large number of customers have with your service. This will allow you to formulate action plans to address the complaints. Service feedback forms may also be used for this purpose.

For example, if you run a restaurant, you will know the primary concerns that customers have by reading the feedback written by customers on your comment cards. If they are constantly saying that the wait time is long or that service is too slow, you might want to consider adding more staff, training your staff, or adding more skilled and experienced staff. Every action plan you make will be based on the feedback on comment cards.

Help companies identify loyal and advocate customers. 

Comment cards, along with customer feedback forms, are a good way to pinpoint customers who are loyal to your brand and who will likely recommend your services to their social network – their friends and family. When a company is able to identify which customers are loyal, they can provide them with incentives or simply thank them to acknowledge their loyalty and show them that they are valued. Doing this can go a long way with improving the experience of customers. Providing great customer service and experience can be what differentiates your company from the rest.

School Comment Card Sample

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Size: 16 KB

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Customer Comment Card Template

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Size: 756 KB

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How to Properly Use Comment Cards

Read them.

It is not an uncommon mistake for companies, small or big, to collect feedback from their customers and not do anything with it. At the end of every shift or by the time your shop closes, make it a point to gather the cards collected for the entire day and go through them.

Provide timely responses.

After you have gone through the collected customer cards, it would also be good to respond to them. You don’t have to respond to all of them, since that might take a long time, especially if you run a large company. But do take note of customers who are irate or extremely pleased with the service they have received. These are the customers you would want to respond to, either to rectify their concern or to thank them for their patronage.

Once you go through the comment cards that you have gathered for the day, it is important to not take the comments personally. Instead, use them as a tool to improve your business. Have the mentality that the customers only want to see you succeed because they took the time to provide their feedback, even they are frustrated or irate at the time. If you run a restaurant, you may also make use of restaurant feedback forms. If it is a hotel you run, you may use guest feedback forms.

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