Images, videos, and banners of various business products and services are everywhere. But before these materials are shown to the public, advertising and marketing professionals have to ascertain their effectiveness in the market. This is the reason why advertising is not an easy strategy where you post, share, and present the content only. Behind these creative productions are well-structured advertising agreements concurred by clients and advertising agencies. These agreement forms aim to provide a framework of both parties’ rights, responsibilities, and liabilities in the context of an advertisement.

FREE 20+ Advertising Agreement Forms in PDF | MS Word

1. General Advertising Agreement Form

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Size: 210.5 KB

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2. Digital Advertising Agreement Form

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Size: 33.9 KB

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3. Sponsorship Advertising Agreement Form

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Size: 159.2 KB

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4. Web Based Advertising Agreement Form

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Size: 194.6 KB

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5. Kids Foundation Advertising Agreement Form

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Size: 127.2 KB

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6. Banner Advertising Agreement Form

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Size: 169.9 KB

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7. Standard Advertising Agreement Form

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8. Basic Advertising Agreement Form

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Size: 125.7 KB

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9. Formal Advertising Agreement Form

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Size: 58.8 KB

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10. Electric Bike Advertising Agreement Form

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Size: 128.8 KB

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11. Space Reservation Advertising Agreement Form

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Size: 176.1 KB

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12. Website Banner Advertising Agreement Form

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Size: 24.6 KB

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13. Cooperative Advertising Agreement Form

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Size: 498.9 KB

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14. Sample Sponsorship Advertising Agreement Form

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15. Directory Advertising Agreement Form

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Size: 157.5 KB

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16. Website Advertising Agreement Form

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Size: 49.1 KB

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17. Catalog Advertising Agreement Form

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Size: 280.3 KB

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18. Newsletter Advertising Agreement Form

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Size: 34.6 KB

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19. Program Advertising Agreement Form

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Size: 140.4 KB

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20. Foundation Advertising Agreement Form

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21. Printable Advertising Agreement Form

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What Are Advertising Agreement Forms?

If an advertising material creates controversies regarding its content beyond the established and practiced advertising standards, who would be responsible for that? In 2013, Ford’s marketing chief released an apology right after producing and publishing print ads that depict sexual assault for women. In the ad, three women were posted at the back of the car forced and tied up with the then Italian Prime Minister Silvio Berlusconi in front, who tagged with so many scandals. This posting faced controversies.

Advertisements are essential in building awareness for a business to be known in the industry and for the new companies in establishing the concrete foundation needed to persist in the corporate world. Advertisements stimulate healthy competition in a world where businesses surround not until it becomes unbearable. To mark responsibilities and liabilities from both parties, the client and the advertising agency have to be in union through advertising agreement forms. These forms are responsible for clarifying the terms and conditions shared and in providing the protection of the two. The client and the advertising agency meet into negotiation about a business agreement that outlines how the scope of the agreement and its terms of advertising transactions work. Additionally, advertising agreement forms help the parties plan on how to resolve possible disputes that may happen.  At the same time, these forms comprise the contract rate of the project, the payment received, and the exclusions stated.

The advertising committee has to check first whether the visuals and designs, presentation, and the messages delivered are in-line with the client’s advertising objectives and the advertiser’s work of ethics. It is vital that everyone must be aware of the existing agreement and the possible resolutions for disputes. Also, both have to sign the agreement as physically and mentally capable.  To avoid a similar instance of controversy that is mentioned earlier, both must work well with each other, understanding the needs and the services granted.

Basic Parts of an Advertising Agreement Form

Advertising has never been out of the priorities of all businesses. If you are a sole proprietorship marking a name in the industry is important. That is why you must seek the best advertising method to use for your products and services. Whether this is in radio advertising, print advertising, web banner advertising, or advertising through social media, you must be well-informed on what comprises an advertising agreement form and how this works for you.

Parties

An advertising agreement form, just like an advertising contract, should state the involved parties who are reliable for all the content stated in the agreement form. This section proceeds before other parts in the agreement form. For example, a particular clothing firm should be mentioned clearly as the client and the advertising agency as the other. Thus, before continuing to the remaining areas, you must verify its tiniest details. Incorrect information is considered as one of the reasons why agreements fail. Therefore, getting informed with what the matter is truly is would help the agreement going.

Scope of Offer

As an advertiser from an advertising agency, you must check on the advertiser agreement that you will be presented, given that the scope specifies the services that the client pays on behalf. In these forms, there should be a clear presentation of what you have settled and agreed with your clients, the services that you will guarantee for them, your essentials, and the revisions allowed. Make sure that you present each section in detail.

Payment Terms

Following the agreement’s scope of offer are the payment terms. Make sure that clear and specific payment schedules are added in the agreement, including the amount that your client owes you, then how payments are given, and if the payments are refundable, if applicable. Mention in your payment terms the interval or schedule that the payment period has to follow and the possible penalties that they will be getting. Late payment fees will do.

There are cases that clients request additional tasks or services from you. This is called scope creep. Scope creep happens when your clients ask to add on work for free. Providing these additional services is not mandatory, but that doesn’t mean that you will condone to any of it automatically. You can agree with your clients to work on it at a different rate. 

Termination

Advertising agreements, whether they are native advertising agreements, online advertising contracts, or exclusive agency agreements, the termination terms must close your just agreement document. You have to ascertain that anything you included in the termination clause has to coincide with the rights of both sides. This part covers the terms and conditions of the agreement stating until when the agreement be valid between parties. In this section, any of the involved parties have to agree with termination notices. You must incorporate how much notice you can give, and your client can reciprocate, and how to handle those.

Lastly, you clearly state what the party will expect after an agreement is breached. You justify the grounds of violations with your clients and regard the resolutions needed. Make sure that before this, there is confidentiality added.

Why Are Advertising Agreement Forms Important

Since everyone is dealing with a fast-paced environment where pause of time means double work, the ready-to-use advertising agreement forms are a go. Because of the advent of technology, businesses are now trying to step higher than what has been standard in the advertising and marketing arena. As time passes by, the number of people who are social network users worldwide are immensely escalating in figures perceived to continue until the coming years.

Based on the recent survey released by Statista regarding social network penetration, there are around 3.08 billion social network users worldwide. This rise is a good opportunity that advertising and marketing agencies and experts never miss an eye to take for granted. In this broad change of the daily motion and a more fragile environment, it’s good to act accordingly.

Advertising agreement forms are essential in protecting the parties involved in the agreement of their rights. Also, these forms enable advertising measures and structures to stay firm at all costs. Thus, giving importance to how these forms are made and used would keep the essence of what advertising agreement forms are for you.

Tips on How to Write an Advertising Agreement Form

Writing an advertising agreement form is like writing a letter to someone; you make sure that you present each part with just intention. Your client must know that you are reliable enough to entrust their products and services with your creative minds and initiatives. As an advertiser, you must present an advertising agreement form like how you want your clients to anticipate your work capacity.

1. Review your Drafted Content

If you have written a draft of your advertising agreement forms, you recheck whether you stated your purpose clearly. For example, you are preparing a contract for advertising space that your client has asked from you. You make sure that the terms and the conditions that you included in your form must coincide with your dealing notion, in a similar way on how you construct your marketing agreement and your print advertising contract. You describe what the deal is all about, and you make sure that these are placed accordingly and logically. It would be hard for you to reshape your client’s impression once you failed in this.

2. Follow a Business Letter Format

Once you are done reviewing your established content, you may now start incorporating it in your agreement form. Since advertising agreement forms comprise the corporate documents, and then these should follow a business letter format. The most common format is the block style, where contents are justified left. Following the business letter format, you may start incorporating the basic information that needs to be added in the form.

3. Assess with your Colleges as Necessary

Blooming your way toward your passion in advertising and starting a business out from it, how can you compose and, at the same time, evaluate whether your advertising agreement forms are what you need? You can self-create, but it would be best when you consider outside assertion. This implies that you may ask your colleagues whether you’ve stated the right terms and the appropriate conditions form your ad contract. As a portion of C.S. Lewis’s quote, two heads are better than one.

FAQs

Are advertisements under a state’s and federal contract laws?

Advertisements are not legally binding following the duties that the state and federal bodies have raised. Otherwise, advertisements are materials used, whether these are in visual, audio, and motion forms, considered as an invitation to make up a business. Exemptions are put to consider when the need for consumer financial protection prevails.

Are agreements enforceable by law?

The agreement itself is not enforceable by law. It is only a promise and consideration agreed by the parties who take part in it. One way that the agreement becomes enforceable is when it turns into a contract giving focus on a legal obligation that should be followed.

Why is ethics important in all advertising materials?

Advertisements, when released to the masses, are possible for contact with anyone. The main purpose of advertising is to inform the market that a particular product exists in the industry. How advertisements are made affects the consumer’s view of it. Following ethical principles when developing advertising materials help mold how an ad should be interpreted.

 

The 2016’s controversial Gold’s Gym ‘This is No Shape for a Girl’ ad caused the company to apology right after using a pear for its advertisement deemed to have body-shamed women of depicted shape. In advertising, creative ideas have to associate with ethics. That is why preparing advertising agreement forms such as the agency agreement, or the advertising contract would settle both parties to act based on what is just.

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