Marketing is the management of the exchange in relationships between businesses and the market, as well as the movement of goods and services from concept to customer. A marketing assessment is the study of the evolution of a product or service, such as the analysis of market trends, assessing competition, and conducting market studies.

It is an extensive analysis of market trends, competition, risks, opportunities, and the company’s resources and constraints in a detailed and objective manner. It is used to analyze companies, forecast potential, and align expectations in order to better identify services and pricing, establish performance benchmarks, and set out integrated marketing plans. The Assessment Forms presented on this page will help anyone accomplish this.

Pre Marketing Assessment Form

Details
File Format
  • Doc

Size: 9 KB

Download

Client Pre-Assessment Form

Details
File Format
  • PDF

Size: 76 KB

Download

Assessment Entry Form in PDF

Details
File Format
  • PDF

Size: 126 KB

Download

Marketing Peer Assessment Form

Details
File Format
  • PDF

Size: 110 KB

Download

Market Demand Assessment Form

Details
File Format
  • Doc

Size: 8 KB

Download

Why Is a Marketing Assessment Necessary

  • Evaluate Marketing Strategies
    A marketing assessment is a chance to evaluate a company’s existing marketing strategies, such as processes and upcoming plans, in order to align them with the budgets to a revenue goal.
  • Increase in Organizational Value
    It is important to examine both inbound and outbound marketing efforts to provide great value across the organizational structure of the company. Self Assessment Forms are useful for in-house assessments.
  • Utilize Resources Well
    A well-executed marketing assessment enables a company to determine where to utilize its limited resources and go after opportunities that will generate the most returns on investments.
  • Reduce and Avoid Loss
    Failure to do a proper marketing assessment could result in missed opportunities, wasting of resources, substantial financial losses, and poor returns on investments, which can be harmful to the future of the business.
  • Superior Marketing Results
    A marketing assessment provides opportunities to get better and faster marketing results. As problems in marketing strategies are encountered, solutions should be implemented immediately so as to reduce loss.

Marketing Assessment Worksheet Example

Details
File Format
  • PDF

Size: 1 MB

Download

Marketing Interview Assessment Form

Details
File Format
  • PDF

Size: 76 KB

Download

Marketing Assessment Form in Doc

Details
File Format
  • Doc

Size: 130 KB

Download

Free Marketing Assessment Form

Details
File Format
  • PDF

Size: 105 KB

Download

What Should a Marketing Assessment Do

  • Evaluate
    To start with, a marketing assessment lets business owners or project managers gather important information about how the company is currently doing business and marketing itself, whether it generates results or not.
  • Review
    It is also an important time to review the company’s short- and long-term goals if they still coincide with the company’s mission and vision, at the same time analyzing the company’s marketing efforts.
  • Analyze
    A marketing assessment is also one way to conduct an analysis about the competitors present in the market, in order to get a sense of what the business is up against in a particular industry.
  • Identify
    Through market assessments, businesses will be able to identify what people are currently looking for in the market so that they will be able to innovate new products which will target this market.
  • Protect
    Just like how Hazard Assessment Forms are used, marketing assessments can also be a tool to protect a product or service from copyright infringements or getting surpassed by competitors.

Related Posts