Customers are given the chance to evaluate the company’s services to determine if their satisfaction level are met. The evaluation is done with the provision of evaluation or appraisal forms. Implementing this strategy could also be a great help for the company, since they will be aware on what are the areas that is slowing the growth of the business.

With customer appraisal form, not only the services are assessed but also the employees and the management itself. These appraisal forms are collected for the company’s documentation.

Customer Service Appraisal Form

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File Format
  • PDF

Size: 23 KB

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Customer Feedback Appraisal Form

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  • PDF

Size: 10 KB

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Customer Appraisal Memorandum Form

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  • PDF

Size: 125 KB

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Annual Performance Appraisal Form

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  • PDF

Size: 62 KB

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Importance of Appraisal Forms

Appraisal forms are distributed to random people specifically to those who had visited or made any transactions with the company. These appraisals will most likely be a success if careful planning, preparation and understanding is made.

Companies should see to it that these forms will help them discover new ideas or new feedback, and the only way to ensure that is to not ask the same questions over and over again. In other words, they should not ask anymore the things that they already know. Moving on, the following list are some reasons why appraisal forms are mandatory:

  • appraisal forms are for the development and improvement of the company’s services
  • for their awareness regarding their management operation if there are anything that needs to be improved
  • in order to come up with new improved or better solutions to satisfy the needs and wants of the customer/clients
  • to build up communication between the company and the customer/clients
  • to increase the performance level of the business
  • to be able to determine if more training programs are needed to be conducted for employees (if it is concluded that the problem is the lack of experience, practice or manpower of the workforce)
  • to be able to know if more meetings are needed to be conducted (if the problem happens to be with the internal communication between the department heads)
  • to be able to make necessary changes regarding the management of the company (this includes the improvement of strict rules and policies)
  • to be able to gather ideas from different great minds

To have a deeper understanding, refer to these images provided for you in this article. These are different kinds of customer appraisal forms that can be useful for you.

Customer Focus Appraisal Form

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  • PDF

Size: 125 KB

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Customer Appraisal Form Example

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  • PDF

Size: 148 KB

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Performance Appraisal Form in Word Format

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File Format
  • DOC

Size: 700 KB

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How Appraisal Forms are Filled Up

An appraisal form is filled up with the necessary information, and these are:

  • the name or title that is/are to be evaluated
  • the evaluation questionnaire which allows not only the assessor, but also the person being assessed, to rate the overall performance from different categories (such as behavioral, personal, organizational, etc)

Technically, these appraisal forms are used to see if the required level of performance is met. These are also used to see how a specific task is done or completed. These appraisal forms usually examine or test the capacity of the person being assessed. Improvement of the company’s services is done by discovering new strategies and techniques.

There are different kinds of appraisal forms that corresponds to specific purpose or aspects. These include the performance appraisal forms, project appraisal forms, retail appraisal forms, etc.

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